Basler AG has completely redesigned its website, baslerweb.com, to offer users a smooth customer journey that is both visually and technically modern.

The new site focuses on providing easy access to products, solutions, and relevant information with just a few clicks. It also offers good navigation and overview features.

Depending on the user’s intentions and level of knowledge, the website provides different entry points:

  • Nearly 3,000 vision components can now be ordered directly from the product area.
  • Application examples show concrete solutions for various vision challenges.
  • Basler’s “Vision Campus” learning hub offers basic information and background on image processing.

Helpful tools like the “Vision System Configurator” are also available in a revised version. Anke Wübbelmann, Executive Director of Communications at Basler, emphasized that setting new standards both visually and in terms of usability was crucial for the redesign. The new look, revised structures, and short click paths reflect the company’s core values of innovation and simplicity.

The website is available in multiple languages including German, English, Simplified Chinese, Traditional Chinese, Korean, Japanese, and others. In addition to nearly 3,000 products, it contains more than 600 additional content pages with articles and technical information covering all aspects of vision technology.

Image caption: Basler AG’s redesigned website featuring a new UX design, showcasing over 3,000 products, solution concepts, and information about vision technology.

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Last Updated: 2025-09-04 21:47:15